The Design Institute of Australia (DIA) is on a mission to make sure designers are recognized and counted in the 2026 Census. With a national campaign called 'Write Designer', the DIA aims to highlight the importance of design in Australia's economy, society, and culture. This initiative is particularly significant because it's a rare opportunity to accurately measure the scale and value of the design profession, which has historically been overlooked.
The DIA's campaign is a strategic and symbolic move, emphasizing the impact of design on various aspects of Australian life. By collaborating with creative minds like Clemenger BBDO, N'fa Jones, and Jonah Gabriel, the organization is showcasing the diverse range of design practices across the country. This includes contributions from renowned designers such as Marc Newson, Bluey, Romance Was Born, and many more.
The campaign encourages designers to identify themselves as 'Design Professionals' in the 2026 Census, which will be categorized under Group 242. This new classification is a significant step towards recognizing the profession's worth. Additionally, the DIA is urging designers to describe their work in the 'tasks' section, starting with 'Designing...', to ensure accurate classification.
Simone LeAmon, DIA chief executive, emphasizes the historical significance of this campaign. She believes that 'Write Designer' is more than just a campaign; it's a collective effort to advocate for the design profession. LeAmon invites every designer to participate, stating that their response on August 11th will contribute to creating an accurate picture of Australia's design landscape.
This initiative is not just about numbers; it's about raising awareness and understanding of the design industry's contribution to the nation. By participating in the 2026 Census, designers can help bridge the gap between the profession's impact and its recognition, ensuring that design's value is acknowledged and celebrated.
