Ever wondered what it takes to become the Head of Fabulosity? It’s a title that sounds like it was plucked from a dream, but for Tony Baumann at Mecca, it’s a reality. But here’s where it gets controversial: is such a role just a fancy title, or does it hold the key to transforming how we experience beauty? Let’s dive in.
Welcome to How I Got Here, where we explore the journeys of individuals who’ve carved out extraordinary careers. In this series, we’ve chatted with marketing leads, PR managers, designers, and founders, but Tony’s role as Mecca’s Head of Fabulosity is a first. When we heard about his position, we were instantly curious. What does it entail? How did he land it? And more importantly, is it as fabulous as it sounds?
And this is the part most people miss: Tony’s role isn’t just about glamour; it’s about connection. As he puts it, ‘Making someone feel at ease and confident with you will be your greatest asset.’ His job is to ensure that everyone—customers, brand founders, team members—feels fabulous in their interactions with him. ‘It’s never about me, it’s always about others,’ he explains.
Tony’s journey to this unique role began 40 years ago as a fully qualified hairdresser and makeup artist. From there, he climbed the ranks at Mecca, starting in-store before transitioning to the head office. His philosophy? ‘Beauty has always been a playground for me—experimenting, creating, connecting, and making people feel incredible.’ Even after decades, the thrill hasn’t faded.
A typical day for Tony is anything but typical. One day, he’s collaborating on product development; the next, he’s hosting iconic brand founders like Charlotte Tilbury or Gucci Westman. He recalls a memorable moment: ‘I was in a taxi with an artist visiting from the US, and she was texting Madonna. I was dying inside but tried to stay calm.’ Talk about star-struck!
Here’s a bold question: Can a role like Tony’s truly make a difference in an industry often criticized for superficiality? He believes so. His approach is rooted in authenticity and human connection. ‘Today, we’re bombarded with technology,’ he says. ‘All humans really need is another human helping them along.’
Tony’s advice for aspiring professionals? ‘Be open to learning from anyone. Master the craft of interaction. Figure out what makes you resonate with others and amplify it.’ He also emphasizes the importance of staying grounded—meditation, nature, and a good laugh are his go-to practices.
But here’s the real kicker: Tony’s role challenges the notion that success in beauty is solely about aesthetics. It’s about making people feel seen, understood, and fabulous. So, is the Head of Fabulosity just a fancy title? Or is it a revolutionary approach to an industry in need of more humanity?
What do you think? Is Tony’s role a game-changer, or just a creative title? Let us know in the comments—we’d love to hear your thoughts!
